DialogGenerator for Publishers
Legal restrictions for outbound telemarketing make the acquisition of subscribers difficult. Online marketing with direct contact offers new opportunities for telephone sales. Direct contacts are generated through games, surveys or quizzes and include reward incentives, prizes and thank you’s such as free magazine issues or attractive subscription offers.
Depending on the concept, a call quota of up to 50% can be realized every second participant wants a phone call and an instant prize verification. The direct prize or offer presentation shown on the customer’s monitor lets you optimize the online presentation and increases the conversion rate.
The publisher’s own website is the best source for subscribers; however, topic portals, selective banner advertising, and affiliate and search engine keyword marketing also allow publishers to address the product’s specific demographic group.
1) Acquisition of Customers
on the Website
-
Generate direct contact with a prospect survey
- Online presentation appears
on customer’s monitor
2) Online-Marketing
-
Banner advertisement for prize games that initiate direct contact with the publisher
- Instant notification of prize won over the
telephone followed by online presentation- Keyword / Affiliate Advertising
in topic related environments
3) Marketing Cooperation
-
Use of subscription offers as a prize for games
- Publisher provides prizes
and benefits from leads generated -
Additional leads for ROI improvement
- Agent generates leads for 3rd parties or creates
interest in different products / services