Build and establish customer trust with regular e-mail newsletters and offer optimized service with direct consultation

Profile customers and prospects by audience type and keep them informed by newsletter. To ensure relevant information is being presented, topics are specifically targeted based on a customer’s click behavior. Requests for more information or direct consultation are offered for individual topics. Position direct consultation as an exclusive customer service and force contact by using incentives.

If customer has an existing telephone opt-in and can be detected on the site, a call can be started without a request. Instead of offering the customer a service call, an embedded announcement gives the customer an opt-out option with a “no thank you” button.